The Design Stage

In this lesson, you will

  • Learn about the different parts of the Design stage of ADDIE
  • Read about real-world examples of Design

 

Let's begin by learning the details of the Design stage in ADDIE.  Watch the following video and then fill in the blanks below.

Real-world examples

Now, we will look at two examples of real-world design problems.  For each of the design problems, highlight which of the steps in the design stage would pose a challenge and explain why.  For example, given a specific context, you may say that choosing a mode of delivery will be difficult if you do not know the extent to which your learners are techsavvy.  This would mean they may have trouble navigating online learning materials.

Example #1

A large sales & marketing firm has seen exponential growth over the past few years.  As a result of this growth, managers have been selected from strong performers who have been with the company from the beginning.  There are 15 managers in total working in different offices (within 5km of each other). These managers, however, have not been given any training to help them transition into their role.  Specifically, it has been found that these managers lack problem-solving skills to address everyday problems effectively.  Problems are usually dealt with using temporary or short-term solutions, without addressing underlying issues.  In addition to the skills gap (poor problem-solving), an instructional goal has been developed and the learning solution must address it:

Instructional goal:  Managers will use effective problem-solving to address issues in their respective teams.

Example #2

The instructional design and training team in an aerospace company has been tasked with creating a training for airline pilots about new software changes for commercial jets.  The software development was outsourced to another company and along with the software, a detailed manual has been provided.  It is expected that the training is based on the manual.  Pilots are expected to complete the training in order to be able to fly jets with the software upgrades.  It is important to note that pilots are seen as external clients.  Here are some characteristics of these pilots:

  • Each has 5,000+ hours of flight experience
  • The pilots are located worldwide
  • Pilots have done similar training modules before; training is generally viewed as a hoop to jump through and mainly a formality
  • Pilots have 1 paid day of training

The following instructional goal has been determined:   Pilot will be able to safely fly jets with software upgrades.

Now that you have learned the steps in the Design stage and examined a few real-world scenarios, we can move on to specific tools and strategies which aid design!  

Next lesson: Applying tools and strategies in Design

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