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What is a webinar?

A webinar is an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers via the Internet.  (A webinar is sometimes also referred to as a “webcast”, “online event” or “web seminar”.)

A webinar allows a speaker from the hosting organization/company to share PowerPoint presentations, videos, web pages or other multimedia content with audiences that can be located anywhere.   

Webinars typically have audio and visual components.  The visual component of a webinar is shared through a web conferencing tool or Internet browser.  The audio portion of a webinar is usually broadcast through the audience’s computers (through speakers and media players) or through the telephone.

A webinar also allows the hosting organization/company to interact with an audience.  The audience can ask the speaker or moderator (who is leading the webinar) questions in real-time through an instant messaging tool or e-mail. 

Infographic: Webinar benchmark report

Infographic, webinar benchmark report.

How to Host Your First Webinar (Step by Step)

How to prepare an engaging webinar

What makes a webinar truly engaging?

Engaging Webinars are:

  • Interactive: use polls, calls for action
  • Short: 40-60 minutes
  • Hyper-focused: thematic, they are not AMAs

Not-so-engaging Webinars are:

  • Lectures: It's only you speaking, all the time
  • Long: > 60 minutes
  • Multi-thematic: they follow the structure of an AMAs

Remember: Webinars are meant to be interactive experiences. Don't speak for more than 5 minutes without interrupting yourself and engaging your audience!

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Daring Dragon

@University of Toronto

Toronto, ON

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What is a webinar? by Daring Dragon is licensed under a Creative Commons Attribution License (CC BY), except where otherwise noted.