What is a webinar?
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What is a webinar?
A webinar is an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers via the Internet. (A webinar is sometimes also referred to as a “webcast”, “online event” or “web seminar”.)
A webinar allows a speaker from the hosting organization/company to share PowerPoint presentations, videos, web pages or other multimedia content with audiences that can be located anywhere.
Webinars typically have audio and visual components. The visual component of a webinar is shared through a web conferencing tool or Internet browser. The audio portion of a webinar is usually broadcast through the audience’s computers (through speakers and media players) or through the telephone.
A webinar also allows the hosting organization/company to interact with an audience. The audience can ask the speaker or moderator (who is leading the webinar) questions in real-time through an instant messaging tool or e-mail.
Infographic: Webinar benchmark report
Be a professional webinar host
How to prepare an engaging webinar
What makes a webinar truly engaging?
Engaging Webinars are:
- Interactive: use polls, calls for action
- Short: 40-60 minutes
- Hyper-focused: thematic, they are not AMAs
Not-so-engaging Webinars are:
- Lectures: It's only you speaking, all the time
- Long: > 60 minutes
- Multi-thematic: they follow the structure of an AMAs
Remember: Webinars are meant to be interactive experiences. Don't speak for more than 5 minutes without interrupting yourself and engaging your audience!
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